MĀDHO, BHĀĪ, a Soḍhī Khatrī, was a learned Sikh of the time of Gurū Arjan. The Gurū assigned him to the valley of Kashmīr to preach Gurū Nānak's word. The Brāhmaṇs of Kashmīr, as says Bhāī Manī Siṅgh, Sikhāṅ dī Bhagat Mālā, objected to his use of Punjabi in his sermons instead of Sanskrit. Bhāī Mādho said, "What is important in an utterance is not its medium but its content. Second, our Gurū teaches humility." Bhāī Mādho travelled extensively in the valley and established dharamsālās where Sikhs assembled morning and evening to recite the Gurū's hymns.